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A Woman with an Idea: M.M.LaFleur’s New Icon Represents Us All

We’re celebrating where we came from—and where we’re going—with our very own icon.

By Madeleine Kim

MM.LaFleur turned ten this year, and one of the ways we’re celebrating is by releasing our very own icon: a symbol to celebrate where we came from and where we’re going. Miyako, our co-founder and Chief Creative Officer, spent months developing this new symbol. The resulting icon, loosely inspired by Henri Matisse’s famous cut-outs, is a beautiful reflection of our brand—minimalist and thoughtful, understated and elegant.

The M.M.LaFleur icon.

Icon Print, available in washable silk.

Featuring an abstract female form with a star above her head, the M.M. icon represents a woman with an idea. In other words, she represents you—our brilliant customers.

For our first collection of the year, we’ve integrated our icon into a vibrant new print, available in machine-washable silk. Read about our icon print pieces below, and keep an eye out for the woman with an idea in future styles.

The Didion Top

A long-time customer favorite, back by popular demand. The Didion top features a vaguely T-shirt-like silhouette, but its breezy fit, extended cap sleeves, and unique hemline set it a step above. This is a top with a strong point of view—but that shouldn’t stop you from getting creative with styling. Try it with the Milo jeans for an all-oversized look, with the Skinny Foster pants for a classic vibe, or over the Rachel dress to create the look of separates.

The Alesia Dress

Wearing the floaty Alesia dress feels like walking through a hillside vineyard with a glass of your favorite rosé in hand. Or watching the sunset from the deck of the beach house you always dreamed of owning. Or twirling onto the dance floor just as you hear the first few bars of your favorite song. Basically, it’s a straight-up delight. During the colder months, try it layered under a cashmere sweater.

The Vicky Tank

The Vicky is one of those pieces that can do both: It’s the tank you’ll turn to on lazy days when you need to look good but can’t be bothered, but it’s also the special style you’ll choose for important occasions when you want to impress. It’s easy to pair, too. Wear it as an underpinning with a suit or with jeans. Style it under a jacket or on its own. Tuck it in or don’t. It’s all good. Actually, it’s all great.

The Anniversary Scarf

Last but certainly not least: our ten-year anniversary scarf. This limited-edition silk scarf adds instant elegance to your outfit. Wear it long and draped around your neck, tie it bandana-style, or even knot it onto your purse to lend your look some extra personality.

Written By

Madeleine Kim

Madeleine Kim is the Senior Brand Manager at M.M.LaFleur, where she started out as a stylist. She loves developing styling-focused content and creating newsletters that bring the M.M. community together.

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