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The Sleeping Schedules of Geniuses… and Fashion Startup Employees

June 13, 2014

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Some people say: “I’ll sleep when I’m dead.” Others, like me, say, “I’ll sleep whenever possible.” New York Magazine recently published an interesting chart of the sleeping habits of noteworthy folk (click image to enlarge and zoom):

My first thought was: What is Balzac’s deal? My second thought was: How would MM.LAFLEUR measure up?

Given that sleep deprivation has been likened to drunkenness when it comes to performance at work, we wondered: Wait, are we bombed? So we took a poll, and this is what we found:

Though our CTO is bordering on nocturnal and our CEO could stand to snooze a little longer, for the most part, we’re all sleeping like reasonable people. In a world where Zzzz-deprivation spells bad news for start-ups, it’s nice to know that MM.LAFLEUR is sleeping its way to success. (No, not like that. Shame on you!)

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Tory Hoen is the author of the novel The Arc. She spent five years as the Creative Director of Brand at M.M.LaFleur (where she founded The M Dash!) and has written for New York Magazine, Vogue Fortune, Bon Appétit, and Condé Nast Traveler. Read more of Tory's posts.

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