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The M Dash

Live with purpose.

practical magic lookbook
practical magic lookbook
This fall, we’re encouraging you to do something that may not come naturally to you: think less, notice more.

Notice how good it feels to be surrounded by women who inspire you. Notice how present you feel as you take that perfect first bite of the meal that reminds you of home. Notice the sensation of lusciously soft silk jersey against your skin. Stop overthinking and start noticing the little things that make life magical.

Our fall collection encourages you to access your sense of delight and find the magic in every day. It’s gorgeous styles, made effortless; it’s a collection at the intersection of form and function; it’s Practical Magic.

In this collection, you’ll find brand-new silhouettes as well as fan-favorite pieces in fresh fabrics. There’s an irresistible new windowpane plaid; made-for-travel OrigamiTech in a wine hue; sumptuous, strawberry-red sweaters; the coolest wide-leg pants you ever did see; and so much more. Keep scrolling to see a few of the magical things that happen in the world of our fall collection…

practical magic lookbook pre-fall
wine hue blazer and pants
mmlafleur wine dress

The Wine Pairings Are on Point

By popular demand, we’ve introduced even more styles and colors in OrigamiTech, our signature made-for-travel fabric. Try it now in the beloved boyfriend-style O’Hara blazer, which looks equally great paired with the suit pants, dresses, and jeans. The O’Hara, plus other OrigamiTech favorites, are newly available in wine, a deliciously rich hue.

wine hue blazer
O’Hara blazer in wine

The Pants Have Personalities

True story: One of our employees walked outside wearing the new Bia pants for the first time last week and was immediately stopped by a chic British woman who had to know where they were from. All our new Air Twill styles have personalities and strong points of view, so your outfit can double as a conversation starter.

practical magic lookbook pre-fall collection
practical magic lookbook pre-fall collection
The Marcella Dress - Air Twill
Avelyn Top - Air Twill
mmlafleur strawberry red
Eloise Vest Cable Knit and Bia Pant

The Strawberries Are Always in Season

…and a great cable-knit sweater never goes out of style. The Kiki sweater and Eloise top will infuse a juicy splash of strawberry red into your outfits. Try them with jeans or layered over dresses and button-downs. Can’t get enough of our vibrant shades? The elegant Priya dress now comes in bright coral.

Kiki Sweater - Cable Knit

The Jeans Feel Like Sweatpants

Made from a Turkish two-way stretch cotton we call Better Than Denim, the fan-favorite Milo jeans should be your go-to pants this fall. Not only do they look great with everything from blazers to silk-jersey sweaters—they also feel like wearing sweatpants.

practical magic lookbook milo jeans
mmlafleur pre-fall collection
practical magic lookbook Milo jeans
mmlafleur pre-fall
O’Hara blazer in plaid

The Suits Are Never Stuffy

A chic, structured, menswear-inspired suit—that you can actually move around in? Sign us up. The O’Hara blazer, Mejia pants, and Jeannine dress are back in a subtly colorful plaid that incorporates navy, ivory, deep red, and brown. Try the full suit, or mix and match with the rest of your wardrobe.

O’Hara blazer and pants practical magic lookbook
practical magic lookbook pre-fall
mmlafleur practical magic lookbook pre-fall

Written By

Madeleine Kim

Madeleine Kim is the Senior Brand Manager at M.M.LaFleur, where she started out as a stylist. She loves developing styling-focused content and creating newsletters that bring the M.M. community together.

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