Noble Knits: Why Everyone Needs a Wholegarment Dress
February 16, 2018 | Filed in: Your Closet
Around the halls of MM headquarters, we whisper the words “wholegarment” and “Shima Seiki” in hushed, spiritual tones. These words describe the revolutionary manufacturing process behind our new three-dress capsule collection, Noble Knits, but they represent so much more.
Shima Seiki is a Japanese company that pioneered the knitting technology known as wholegarment knitting. It’s essentially the 3-D printing of the fashion industry, in which entire garments are produced in one seamless swoop. No cutting, no stitching, and most importantly, no waste. This revolutionary process allows us to sustainably (and locally!) produce these beautiful garments. The factory where they’re made is just across the Hudson River in New Jersey.
And then there are the dresses themselves: exquisitely rendered, incredibly comfortable, and beautifully structured pieces that mold to your natural shape. You have to wear one to truly understand just how unique these designs are. But for now, go behind the scenes with our knitwear designer Annie Lim to see how our Noble Knits capsule came together.
These dresses are being made in limited quantities, so get yours now. Shop the capsule here.