The Marcia top, the Beebe belt, and the Foster pant.
M.M.LaFleur's 2021 Year-in-Review
Find out what M.M. customers—and employees—wore, watched, and did this year.
2021 was kind of an odd year. At times it felt like we were stuck in a slightly better version of 2020—still wearing masks and working from home, but also going to restaurants and reuniting with friends. The vaccine brought optimism and momentum into our lives, and many of us used that energy to make up for lost time, either by traveling, switching careers, or adding to our families. But the ups and downs of the Covid variants, coupled with what at times felt like weekly natural and human-caused disasters, created an almost-universal sense of unease. And yet, life went on—maybe not “as normal,” but we did things, went places, and lived our lives as happily and purposefully as we could. And here at M.M., we did all of that and sold a couple thousand blazers, so go us!
This is what 2021 looked like for the M.M. team:
The Samara sweater and the Caitlin short.
We found some fun distractions…
15 M.M. team members started a new hobby, 21 joined TikTok, two ran a marathon, and 18 watched all of Bridgerton.
We expanded our families…
Three M.M. team members got engaged or married, and another three adopted a pet.
Shop Similar Styles: The Axam T-shirt, the Noho skirt, and the Threads tights.
We switched up our appearance…
10 M.M. team members got a new hairstyle, five got tattoos, and M.M.LaFleur.com got a new website.
And our perspective…
13 M.M. team members moved this year, and we launched 130 new styles and products.
The Harris sweatshirt and the Georgina lounger.
We reunited with old friends and tried to make some new ones…
35 M.M. team members reunited with family or friends they hadn’t seen since before the pandemic, and two saw Harry Styles in concert (jealous!).
We prioritized space and comfort…
30 M.M. team members reorganized their closets, 15 added some cashmere to their wardrobes, and we sold almost 5,000 bundles, meaning our customers wanted organization and ease, as well.
The Marcia top, the Hockley jean, and the Bennet blazer.
We lived our values…
M.M. continued to focus on adding more BIPOC leaders to our team, and met our goal of adding a Black woman to our board of directors. We also saw increases in representation among applicants from Asian (+3.7%), Hispanic/Latinx (+1.2%), Black (+3.3%), and Pacific Islander (+.4%) communities.
And we all got back to work…
As we all got out of our homes more (and we got kind of sick of sweatpants), we saw an increase in purchases of classic M.M. pieces. The Foster pant continued to be our best-selling product, with the Curie pant and Stella leggings close on its heels. We also sold 2,580 blazers, which we recommend wearing over pajamas for the next two weeks.
So, what do you think 2022 has in store for us?
Written By
Caitlin Abber
Caitlin Abber is the Brand Editor at M.M. LaFleur, and an award-winning writer and content creator. Over the last decade she has held senior editorial positions at MTV, Women's Health, Public Radio International, and Bustle, and has bylines at InStyle and OprahMag.com.
See more of Caitlin's articles